You can download this basic Title P&L worksheet modified for a Kickstarter project here or at the end of this post. Next week, I’ll provide a P&L for selling through broader channels, with options including the book trade and selling as an Amazon merchant. In this post, I outline a Kickstarter-adapted Title P&L for a project with book distribution limited to your backers, and selling direct yourself. These P&Ls lend themselves well to creating a Kickstarter budget, with appropriate modifications. Book publishers have a very useful tool for addressing just these questions: the Title Profit & Loss worksheet, which is created for each new book the publisher is considering publishing. You want to set your fundraising goal at a reasonable level, but you don’t want the project to fail because you underestimate the real costs. When you are budgeting your Kickstarter book project, making an accurate budget is important.
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